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His expertise are Agribusiness Marketing, Digital Entrepreneurship, Relationship Marketing, Value Chain Analysis, and Strategic Planning
Asean scholar – PhD In Agribusiness Marketing from University of Adelaide, Australia Secured research grant Fund totaling RM6,545,231.00 (18 grants secured) in which RM5,545,200 of the grants (9 grants) as Leader and the remaining 9 grants as Co-researchers. Master Trainer For Digital Entrepreneurship under E-Usahawan Program (Malaysia Development Economy Corporation) Authored or co-authored more than 36 International publications (16 journals, 3 book and book Chapters and 17 proceeding publications). Editorial Board For Malaysian Journal of Sustainable Agriculture. Consultant for Sabah Third Agriculture Policy (SAP3) And Ministry Of Agriculture and Food Industry Sabah Founder and Head of Cluster For Agriculture Cluster, Industry Centre Of Excellence, Ministry Of Higher Education, Malaysia Actively consulting Agriculture agencies Such as Federal Agriculture Marketing Authority, and Lembaga Pertubuhan Peladang |
